Levi’s collect used jeans in store from consumers and give back to our planet and community by adding new value to collected jeans. A selection of artsits were invited to customise the jeans, which are to be sold in an online auction. All sales will be donated to Japan Stop AIDS fund. The items will also be exhibited in the World Aids Day event at Roppongi Hills, Japan.

Artists Include: Kaws,Tommy Gurrero, KR, Ian Stevenson, Eine and D Face.

Levi’s Blog Japan